A private barber at Viceroy L'Ermitage Beverly Hills

Located on tree-lined Burton Way, the hotel has the calm of a residential block while sitting minutes from Rodeo Drive. Its rooms are larger than average, and the rooftop pool offers views toward the hills and downtown. The setting is understated and discreet.

Spacious rooms make it easy to set up a full grooming station in place, which suits guests who prefer not to be seen in a lobby or salon. A suite becomes a private barbershop for the length of the appointment, then simply a suite again, with nothing left behind but a sharper reflection.

Twenty-four hours. Every day. Every hair type.

Ben Zweifel is licensed in both barbering and cosmetology, in more than one state, and has spent over seventeen years behind the chair. He has owned four barbershops, and his clients have included Kevin Gates, Lil Durk and Lil Baby. Fades, tapers, waves, edges and beards are the core of what he does, and he is equally at home with a slicked side part, a textured crop or a fresh set of waves.

From 9291 Burton Way, guests are minutes from Rodeo Drive, Robertson Boulevard and Beverly Center. Ben covers all of Beverly Hills and the surrounding areas of Beverly Grove, West Hollywood and Century City, at the hotel or wherever the day leads.

There is one way to book and it is fast: a call or a text to 608-201-7717. He is available 24/7, including holidays. Haircuts start at $150, the standard daytime rate is $300, and travel distance and time of day set the final number.