Beverly Wilshire, A Four Seasons Hotel, groomed in private

This 1928 landmark faces the foot of Rodeo Drive and is split between the original Wilshire Wing and the newer Beverly Wing. Its Italian Renaissance facade became widely known through the film Pretty Woman. CUT, a Wolfgang Puck steakhouse, operates inside.

Guests here are steps from the Rodeo Drive boutiques and private dining rooms, and many prefer a quick in-room grooming session over leaving the hotel. A suite becomes a private barbershop for the length of the appointment, then simply a suite again, with nothing left behind but a sharper reflection.

The barber comes to you, at any hour.

Ben Zweifel is licensed in both barbering and cosmetology, in more than one state, and has spent over seventeen years behind the chair. He has owned four barbershops, and his clients have included Kevin Gates, Lil Durk and Lil Baby. Expect fades blended without a visible line, tapers that grow out cleanly, line-ups drawn with a steady hand and beards shaped to the jaw. Straight hair, waves, curls and locs all get the same attention.

From 9500 Wilshire Blvd, guests are minutes from Rodeo Drive, Two Rodeo and Spago Beverly Hills. Ben covers all of Beverly Hills and the surrounding areas of Century City, West Hollywood and Bel-Air, at the hotel or wherever the day leads.

Send a text or make a call to 608-201-7717, any hour. Ben confirms the time, quotes the visit (from $150, $300 standard between 11am and 7pm, adjusted for distance and late hours) and is on his way.